Did you know that on average 80% of people read the title of a text, while only 20% read the text itself? With this statistic I want to show you how important it is for you, as a copywriter, to write a good headline There are many formulas for engaging headlines that you can use too.
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When we talk about digital marketing, we can say that it is the one that can take your business to the heights of success, but this is only possible with a well-developed strategy, suitable for your brand, but also adapted to new trends in the industry. As a constantly changing industry, every year sees the emergence of expected and less expected trends that help shape and develop a broader perspective on the future.
The holidays are coming, and every business should get their strategy in place for the season. According to Deloitte, sales are expected to increase by around 7-8% for the holidays this year. If in the case of consumers we expect them to buy more than they did in 2020, when we talk about businesses, we can say that they are still feeling the effects of the pandemic in many ways.
In digital marketing, a landing page is a standalone web page created specifically for a marketing campaign. But what is a landing page, really? What is its role and why is it so important?