The branding process starts with an interactive workshop that helps us to understand companies and their needs and identify the problems they face, thus managing to propose viable solutions. All this is clearly reflected in a branding strategy which is the foundation of any branding or rebranding project.
We bring fresh perspectives through design thinking, strategic rigor, and creativity to help businesses at vital moments in their evolution: grounding, growing, transforming.
We start with discovering and understanding the brand needs, then develop a branding strategy. Here we’ll have a discovery workshop, research, we’ll talk about positioning, we’ll do competitive analysis and discover the brand attributes.
We shape the brand according to the strategy developed together, aiming at originality and distinction in the market. We go over naming, logo design, graphic identity, brand manual and applications.
Whether you’re just starting out or you have a brand that’s struggling, we’re here to help. We do brand audit, brand implementation, production assistance, training and branding workshops.
Our mission is to understand our clients’ businesses and the issues they face, which is why we approach every branding project strategically.
Whether it’s a start-up or an existing brand, we always focus on knowing in real detail all the elements that define a successful brand. Together we identify and establish consumer profiles, how to communicate with the target audience, and facilitate the creation and definition of brand values.
We analyze direct competition and identify the aspects that make the difference. We propose viable solutions that translate into the original design and visual elements that, together with the fundamentals established by the strategy, will encompass the entire brand dimension.
Our involvement in any branding project goes beyond the commercial side, as the aim is to help brands grow.
The mission of a successful brand is to communicate effectively with its target audience, often divided into different cultures but with shared values. My studies and passion for anthropology give me the skills to identify these values that unite the brand’s target audience, and the voice it needs to speak with to communicate effectively with audiences.
What makes us different is the strategic approach and simplicity of design we create in branding projects. A decisive factor is conveying a brand’s messages and values as clearly as possible. People absorb simplified, intriguing ideas more easily. It is enough to deliver the essentials, leaving room for the imagination to build on an already created foundation.