No matter what industry you’re in, Valentine’s Day is a great opportunity to scale your results. The month of love is an opportune time, perhaps not as demanding as Black Friday or Christmas, but with the right strategy, it can rise to the level of both.
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The holidays are coming, and every business should get their strategy in place for the season. According to Deloitte, sales are expected to increase by around 7-8% for the holidays this year. If in the case of consumers we expect them to buy more than they did in 2020, when we talk about businesses, we can say that they are still feeling the effects of the pandemic in many ways.
Black Friday is almost here, and most businesses are gearing up intensely for record sales. However, due to the global Covid-19 pandemic, consumer behavior has undergone some pretty big changes over the past couple of years. This is one of the reasons why every business should review and also adjust their digital marketing strategy to achieve the desired results.