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What is the difference between SEO factors and ranking factors – and which On-site factors are most important to optimize? When it comes to search optimizations, Google actually considers ranking factors. But not everything we do for SEO is related to ranking.

No matter what industry you’re in, Valentine’s Day is a great opportunity to scale your results. The month of love is an opportune time, perhaps not as demanding as Black Friday or Christmas, but with the right strategy, it can rise to the level of both.

Did you know that on average 80% of people read the title of a text, while only 20% read the text itself? With this statistic I want to show you how important it is for you, as a copywriter, to write a good headline There are many formulas for engaging headlines that you can use too.

When we talk about digital marketing, we can say that it is the one that can take your business to the heights of success, but this is only possible with a well-developed strategy, suitable for your brand, but also adapted to new trends in the industry. As a constantly changing industry, every year sees the emergence of expected and less expected trends that help shape and develop a broader perspective on the future.

The holidays are coming, and every business should get their strategy in place for the season. According to Deloitte, sales are expected to increase by around 7-8% for the holidays this year. If in the case of consumers we expect them to buy more than they did in 2020, when we talk about businesses, we can say that they are still feeling the effects of the pandemic in many ways.

In digital marketing, a landing page is a standalone web page created specifically for a marketing campaign. But what is a landing page, really? What is its role and why is it so important?

Black Friday is almost here, and most businesses are gearing up intensely for record sales. However, due to the global Covid-19 pandemic, consumer behavior has undergone some pretty big changes over the past couple of years. This is one of the reasons why every business should review and also adjust their digital marketing strategy to achieve the desired results.

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