When we talk about digital marketing, we can say that it is the one that can take your business to the heights of success, but this is only possible with a well-developed strategy, suitable for your brand, but also adapted to new trends in the industry. As a constantly changing industry, every year sees the emergence of expected and less expected trends that help shape and develop a broader perspective on the future. In order to be successful, it is important to keep abreast of these trends and adapt your strategy accordingly. Businesses that manage to adapt will be one step ahead of the competition, while those that don’t take advantage of these opportunities present in the digital world will be left behind. To avoid this, we come to your aid with a series of predictions and tips to keep in mind this year.
Here are 4 trends in digital marketing in 2022.
1. Social Commerce will become vital for any Ecommerce
One of the elements that should underpin your strategy for Ecommerce in 2022 is Social Commerce. It allows the use of social media platforms to sell or buy certain products and services. According to a study by eMarketer, 55.5% of consumers aged 18-24 and 48.7% of consumers aged 25-34 made at least one social media purchase in 2021.
In addition, SproutSocial-branded research shows us that 73% of businesses have already integrated Social Commerce into their marketing strategy, while 79% plan to introduce it in the next two years. If you haven’t started taking advantage of the benefits Social Commerce can bring you yet, our advice is to consider it because most of your competitors are already selling through social platforms or are planning to do so. Most users discover products and buy directly from them, and statistics show that the percentage of purchases made on social media has increased and will continue to increase over the next three years. Platforms currently offering this feature include Facebook, Instagram and Pinterest, while platforms such as YouTube, TikTok and Twitter have announced plans to add it in the near future.
2. Artificial Intelligence will gain ground
Artificial Intelligence is sure to change the future of digital marketing as every year it manages to innovate the field. In 2022 we expect it to become much more accessible, but also more widely used by most brands. According to trueNorth, 80% of businesses believe AI can increase productivity, while 83% of those already using AI confirm that they have already achieved substantial economic benefits. It can be of great help to both start-up and established businesses. Whether it’s PPC campaigns, content marketing, email marketing, and beyond, AI helps you improve every element to increase sales and improve the consumer experience.
One of the brands taking advantage of the benefits brought by Artificial Intelligence is Amazon. In addition to the well-known Alexa virtual voice assistant, the folks at Amazon use AI in many other ways, one of which is sending certain products and services to consumers before they even think about buying them. They collect a lot of data about users, and through this, they can predict customer needs using predictive analytics. Another good example of Amazon using Artificial Intelligence is the new Amazon Go stores, where there are no cashiers, and the purchase and payment process is fully automated.
Marketing without data is like driving with your eyes closed - Dan Zarrella